How Sustainable is it?

Being a sustainable brand owner comes with a whole set of internal conflicts : I say I’m promoting sustainability, which is all about consuming less, yet I am trying to sell my own products.  Is discounting to sell more a sustainable practice? I want to provide the best possible raw materials for every little component,…

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Chasing Perfect

Fear is real. It’s in every one of us.  We don’t blog because we’re scared we’ll have nothing to say. We don’t launch our great idea because we are scared people won’t like it. We don’t start a newsletter because ‘what if people unsubscribe?’. We wait and wait and tweak and tweak waiting for a…

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The Fear Diary

I have recently learned that I am a person who gets incredibly scared. Scared of the everyday, scared of falling, scared of failing and scared of not being all that I’m capable of being. Sometimes there are things that happen during the day that cause these fears. Those are legit. Other days there are such…

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